From my barber's website

Let it be a call-to-arms. A mantra for the misguided. At Aidan Gill for Men, we’re drawing the line between men and women’s grooming for once and all. On our side, the passing frivolities of fashion hold no sway. We’re focused on the timeless – the handmade razor, the badger shave brush, the well-made necktie. And in our back room, the ultimate experience – the Shave at the End of the Galaxy – a hot towel shave so luxurious that Irish poets fall to tears in describing it. Come in and see the style and the services for yourself. Leave unisex to the women. Sit back and let us pour you a drink. Don’t worry – we’ve seen that expression on many men’s faces before, and we know just what to do about it.